Find a lot more visitors by making use of 'Google News'

Why is 'Google News' good news for us?

'Google News' attracts thousands of visitors in every hour, South African News of every day throughout every year. Now if you could tap into that traffic, even a small fraction of it, do you think you'd have a lot of traffic rushing to your site?

Of course you would. You'd have thousands of visitors. And even better, they'd be targeted traffic from all over the world. The very best sort of traffic for any business!

If you can just get one story about your business in Google News, you could double, if not quadruple your traffic in a matter of days. Although Google News aggregates and indexes news stories only for the past thirty days, its news archive function goes back 200 years. In other words, you are covered every step of the way if you do things right.

In order to be included in Google News, your articles URLs should meet the following guidelines:

Be unique

Each of your pages that display an article's full text needs to have a unique URL. We can't include sites in Google News that display multiple articles under one URL, or that do not have links to pages dedicated solely to each article.

Be permanent

For example, we wouldn't be able to crawl the page yoursite.com/news1.html if it displayed a different story every day. In order to ensure that our links to articles function properly, each article on a news site needs to be associated with one unique URL, and that URL must be permanent (i.e., it can't be recycled).

Display a three-digit number

The URL for each article must contain a unique number consisting of at least three digits. For example, we can't crawl an article with this URL: google.com/news/article23.html. We can, however, crawl an article with this URL: google.com/news/article234.html. Keep in mind that if the only number in the article consists of an isolated four-digit number that resembles a year, such as google.com/news/article2006.html, we won't be able to crawl it."

Six things you must be sure to get right

(1) Study these technical specifications in great detail. Make sure you do exactly what they say. Then build your news website.

(2) Don't put banners advertising affiliate products on your page

(3) Don't put PPC adverts on your page

(4) Do put quite prominent adverts for YOUR business with links back to a different landing page for each advert.

These links should be subtly worked into the 'news' that you create. Find your news or other content from Google and then incorporate this into your story which has your link in it.

(5) Make sure that your future customers are well informed and will be only too glad to follow your link because they are eager to buy.

(6) One very important point that I cannot emphasise enough is the fact that every news story, article, industry report or analysis on your new news website needs to be 100% original and copyscape compliant.

When you start out, you'll probably have to do this yourself, but as your business grows and you can afford it, the best thing to do is to outsource this news gathering and article production work to overseas content firms. Again, do a search on Google to find these firms.

Your news content should be organized and structured in strict accordance with the technical specifications Google News has outlined for this purpose. It is most important that your news content be updated at least three or four times a week, daily if possible. Keep tweaking and improving your news website.

After a while it should only take a short amount of time every South African News day and you'll have thousands of visitors to your website, all eager to buy your products!

Of course, if you're a workaholic, once you have one product with its own news website making you money, you can set up another, then another, etc.! You'll soon be doubling your income every month, then every week.